Infants’ Friend
Infants’ Friend

‘Infants’ Friend Oral Liquid’ is Australia’s leading colic and wind medicine for infants. Distributed Australia-wide, Infants’ Friend has been a household name for more than 80 years and I was excited to be asked to update the Infants’ Friend identity and packaging. As the product has been selling extremely well it was more of a evolutionary process than a revolutionary, but even so I am very pleased with the move we were able to make from old to new.

Infants’ Friend

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